What we’re trying to do (as an overall strategy) is have high-quality food available and convenient so that we keep thinking about what we put in our bodies. It helps us stay focussed and it can change culture. Mass advertising keeps us scared of never having enough and we see the impact. It teaches us we will never be or have enough. (We don’t think that’s true, FYI). That industrial machine encourages us to ‘need’ excess ‘stuff’, and to shoot for ‘the cheapest we can get ‘stuff’, so we can get more ‘stuff’.
We think it’s important, moreso now than ever, to be realistic and responsible. It’s okay to question the industry that tells us to buy more (low quality, disposable) stuff. It’s fantastic to ‘be okay’ with what we have and who we are. It’s important to take note of things that matter such as the quality of the food (or any goods) we buy, who made it, where, and are they made responsibly. In doing so, we teach our kids about community and not to be duped into quick-fixes and fast-talkers. We teach our kids that ‘better’ is sometimes ‘better’. I know, it seems like a silly concept, but the advertising world is spending a lot of time trying to sell them on ‘cheaper is better’.
Consuming less, but higher-quality, food is important for community health in several ways. It helps develop ‘better’ eating habits. It puts more healthy nutrients in our bodies, but doesn’t leave us hungry a half-hour later. It literally improves our physical health by giving our bodies vitamins and minerals that aren’t in processed foods. AND, perhaps the biggest claim: real food improves our mental health in several ways.
Example: We eat processed food because it’s easy and heavily advertised. We get hungry a half hour later because there are no vitamins and minerals in it. We eat or at least snack again. We gain weight from this process. Our self-esteem gets lower. We eat to feel comfort. Our kids watch and do the same. Link? Parents eating healthy and showing their kids it’s important will help fight childhood obesity. Helping fight childhood obesity will improve societal physical and mental health. As a fat kid my self esteem was terrible. That lead to all kinds of problems. Those problems carried on into adulthood. Stop the cycle.
More specifically, in Amherst we saw that there weren’t (two years ago) high quality (high nutrition/low-carb) food options available in prepared foods. There was lots of fast food, a couple ‘restaurants’ that serve deep fried and/or pub-style foods, but nothing that had a lot of flavour and nutrition. If you’re a fan of ‘the big-stop’, we mean no offense. We are proud to say our food is not like theirs.
If you’re looking for a sit-down experience, there are a few places in town that offer beautiful/flavourful food such as Savoie Kitchen and Art of Eating Deli. They have great food, and offer a sit-down freshly made food experience. We offer ‘at-home’ food. Please support a locally-owned non-chain, fresh food restaurant. These people are working their behinds off and they need your support too. Please support local high-quality food providers if you’re going out to a sit-down meal in a restaurant. It keeps money flowing in the economy.