What you don’t see. – about ‘engagement’

By November 15, 2020 Fresh Ideas

            An increase in engaged users translates, at least to me, into ‘I’m interested in what you’re doing and I may tell my friends because I’m informed’.  That’s YOU! The engaged user. …’I will read this and I may pass this on because it matters and it may matter to my friends and family’.  And the word spreads by people that matter telling other people that they think might be interested.

Did we change the life of one person this week?  That is the fulfillment of what we do.  Things creep up on all of us. We understand that as much as you do. (Maybe moreso, because there are always ‘surprises’)  We stay open until 7:30 every day because there are very important segments of our population that work until 7:00 pm.  They work hard.  These are some of the people we can help the most:  They’ve just finished their work day and they have the rest of their evening to look forward to.  They don’t want to spend their evening cooking or even preparing for the next day when they work at 7:00 am.

            It happened this week a couple times.  7:15 (pm) and a customer pulls in.  ‘Oh, thank God you’re open.  I don’t want to cook and I don’t want fast food.’  We are happy to stay open because of experiences like this.  This means we do work that matters, because of you! We know some people experience the same thing earlier in the day and we don’t see it, but we are honoured to serve when you need us.   After 7:30, though, there isn’t enough traffic to stay open or we would.  No-One (not one) has complained about us not being open later.  Not in two years.

            Here are some interesting statistics: (see attached) 

In all honesty, it’s a battle to not use Facebook and Instagram ‘likes’ as a metric for how well we’re doing.  They (Facebook) want us to do that. We can pay them for more likes if we have an inadequacy issue.

The reality is that there is no conversion between ‘likes’ and sales.  It honestly doesn’t mean anything. A friendly ‘like’ seems to be how people acknowledge ‘yes, I saw that’.  What we want is interaction with people who are actually interested.  Those people (the engaged users) like you, are paying attention.  You understand that the D&E’s community exists for you and because of you.  Without you there is no us.  You steer the business by what you buy, talk about and suggest to your friends.   

            The ‘engagement’ metric is and indicator of ‘was it worth clicking on to read more? see more? watch the video? go to the website? forward to my friends?’ 

An increase in engaged users translates, at least to me, into ‘I’m interested in what you’re doing and I may tell my friends because I’m informed’.  That’s YOU! The engaged user. …’I will read this and I may pass this on because it matters and it may matter to my friends and family’.  And the word spreads by people that matter telling other people that they think might be interested. 

Dan Corbett

Author Dan Corbett

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